Bagels are perfect for University menus
Our research into the sandwich market has shown that Millennials and Gen Z consumers in particular are looking for ‘something different’. We also noticed a difference in carrier preferences amongst Gen Y and Z consumers with bagels emerging as the first choice bread at breakfast time!
| Total preferred breakfast carriers | Gen Y preferred breakfast carriers | Gen Z preferred breakfast carriers |
|---|---|---|
| Rolls | Bagel | Bagel |
| Croissants | Baguette | Baguette |
| Baguettes | Panini | Croissant |
| Bagels | Roll | Roll |
| Sliced bread | Wrap | Wrap |
To understand why the younger generations like bagels so much we asked students in London what they like about them and how they like to eat them…
About the research: Online surveys with over 500 out of home consumers including 100 16 – 35 year olds. 121 interviews with 50 consumers. March 2018.
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