Our research into the sandwich market has shown that Millennials and Gen Z consumers in particular are looking for ‘something different’. We also noticed a difference in carrier preferences amongst Gen Y and Z consumers with bagels emerging as the first choice bread at breakfast time!

Total preferred breakfast carriers Gen Y preferred breakfast carriers Gen Z preferred breakfast carriers
Rolls Bagel Bagel
Croissants Baguette Baguette
Baguettes Panini Croissant
Bagels Roll Roll
Sliced bread Wrap Wrap


To understand why the younger generations like bagels so much we asked students in London what they like about them and how they like to eat them…

About the research: Online surveys with over 500 out of home consumers including 100 16 – 35 year olds. 121 interviews with 50 consumers. March 2018.

Categories:   Research

You might also like:

The Future of Sandwiches

This National Sandwich Week we’re sharing our latest sandwich insights for the out of home market. We surveyed and spoke to consumers as well as operators to reveal what consumers are looking for from

See More